Glossary
As a partner, you’ll encounter a wide range of terms, acronyms, and industry jargon that are essential to understanding the e-commerce marketplace. Familiarity with this language will help you communicate effectively, make informed decisions, and navigate the Amazon ecosystem with confidence. Use this glossary to get fluent faster. Bookmark it for quick reference.
A Terms starting with A
ASIN – Amazon Standard Info Number
Each Amazon product has a unique 10-character alphanumeric identifier used only within Amazon.
ASINs can be grouped as a parent (main item) with multiple child ASINs (variations like size, color, pack).
B Terms starting with B
BSR – Best Seller Rank
The order/rank of a product within its category, updated hourly based on recent and historical sales. New items may show “None.”
Bundle
A group of complementary products sold as a single ASIN unit.
Buy Box
The primary “Add to Cart” purchase option on a product detail page. Winning it depends on factors like price, stock, shipping speed,
seller performance, and customer service metrics.
C Terms starting with C
Category Page
A landing page for a specific group of products on Amazon (e.g., Books, Electronics, Toys & Games).
Child ASIN
A buyable variant of a parent ASIN (e.g., size or color). All child ASINs should appear on a single detail page under the parent.
D Terms starting with D
DP – Detail Page
The product page for an ASIN on Amazon, displaying the title, price, bullets, description, images, and customer reviews.
E Terms starting with E
Existing Customers
Audiences who have purchased or repurchased your brand or items on Amazon.
L Terms starting with L
Lost Buy Box (LBB)
Clicks on a detail page where Amazon Retail loses the Buy Box to third-party (3P) sellers.
P Terms starting with P
Parent ASIN
An ASIN used to group multiple buyable variations on one detail page (e.g., color, size, flavor, scent). Each variation is a child ASIN.
S Terms starting with S
Sales Rank
Amazon’s internal ranking of products in search and browse.
Seller Central
Amazon’s platform for third-party sellers to manage listings, inventory, advertising, orders, and support.
Storefront
A branded store within Amazon (your “mini-site”) that showcases your catalog and brand story.
U Terms starting with U
UPC – Universal Product Code
A 12-digit number displayed with the barcode on most retail products.
V Terms starting with V
Verified Review
A review from a verified purchaser of the product.
Tip: Use the search box to filter terms instantly. Matching terms expand automatically.
